The bar for product search has been set by Google, Amazon and the leading eTailers, set very high and getting higher every year.
If you make your users search 3 or 4 times many of your potential customers will start their search again elsewhere.
Your online shopping search experience needs to be as close and as personalised as practically possible.
Amazon has a product team of over 500 working on their search and recommendations outcomes,
in order to get close to your customer expectations, you need to be deploying the most powerful technology that works seamlessly with your site.
The Search function is used to show shoppers what they want when they want it, your job is to use the data you have collected and some of the latest in improved search algorithms and AI techniques to lift the quality …