Digital Commerce Search

The bar for product search has been set by Google, Amazon and the leading eTailers, set very high and getting higher every year.

If you make your users search 3 or 4 times many of your potential customers will start their search again elsewhere.

Your online shopping search experience needs to be as close and as personalised as practically possible.

Amazon has a product team of over 500 working on their search and recommendations outcomes,
in order to get close to your customer expectations, you need to be deploying the most powerful technology that works seamlessly with your site.

The Search function is used to show shoppers what they want when they want it, your job is to use the data you have collected and some of the latest in improved search algorithms and AI techniques to lift the quality of the search box. The results are measured in improvements in Add To Cart ratios and Average order values.

You need to be using the most appropriate techniques to enhance and personalize your Shopper’s browsing experience it’s possible your current eCommerce platform may not be as fully featured as possible in this capability.

Using Augmented Intelligence what you know about your customer along with other key signals and data you collect you should have the ability to continuously review and tweak progress in the search outcomes.

There is much to unpack when considering leapfrogging your current search and personalisation capabilities to the next level. We have a long background in Retail and appreciate that pure IT bells and whistles do nothing without the focus on the business imperatives.

These rules apply to B2B, B2C and Omnichannel retailers.

Please reach out to us we have experience with multiple options and are happy to help you understand what option is best for your needs.

Capability Audit

One of our core functions is to provide business capability audit service.

What is this and why is it so important?

When making a decision regarding the future of your IT systems it is very important to assess the capabilities you already have. Why would you upgrade if you aren’t going to see any real ROI? Why adopt an AI technology that won’t integrate simply and in a cost-effective fashion no matter what it may be capable of. These are important considerations if made incorrectly result in poor outcomes for your business.

Any IT service provider, programmer or salesman who makes a promise of instant increases in performance without carrying out this vital audit of your existing capabilities should be viewed with suspicion.

This process typically takes between 5 – 10 business days though it can vary a little with the complexity of your business. Never the less the cost is capped and agreed in advance.

What we will be looking at is the software/hardware you use, your process maturity, your existing level of digitisation and many other factors in your business to help determine what solutions will make sense for you from the perspective of your strategic needs.

It is from these indicators that we can then formulate appropriate recommendations spelling out very clearly the technologies that will offer a significant benefit to your business immediately and a long term strategy to evolve your IT capabilities in a way that is manageable with a high ROI while remaining agile.

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Leadership Group Briefings

It’s frustrating how many complicated phrases and tech jargon get in the way of a meaningful understanding of how AI and next-generation automation tools are intersecting with generational changes and workforce trends to impact your business for better or for worse.

Most business leaders have a background in business, not IT. Given that this is the case how can they be expected to make meaningful decisions that will directly impact the direction, longevity and success of their business when so much of what the future holds for a given business is directly influenced by IT?

Many suggest that they will find out from their IT department but even within the field there is a huge gap in knowledge on the topic between the guys in the trenches and specialist like us.

We have prepared a comprehensive single day leadership group focused briefing covering off the main topics you need to get a handle on. It focuses not only on the major players in the AI, RPA and process analysis fields but just as importantly we speak to the interactivity of these vendors with each other. We look at scalability, sociability and a host of other very important factors that are designed to guide you in making the right decisions for your business, not to make a sale.

This interactive day will put you in a position to ask serious questions of the myriad of software vendors that will be presenting you with options that seem amazing (and some of them are) but may not be the right fit for you.

We endeavour to make these briefings as “Plain English” as possible and encourage you to ask the types of questions you need to ask in an environment of your choice, not an auditorium filled with strangers and competitor alike. It will be us, you and your team. We believe this is the optimum scenario in which to learn about these amazing new business tools and should see you in a far more informed and capable position by the end of our time together.